Key Findings & Innovative Approaches
The Hello, I Am programme reached nearly 80,000 people through community-based activities and more than seven million people through media efforts. It enabled young people across six upazilas (districts) to break harmful social norms and have more say in decisions about their future.
Using a multi-pronged approach that included positive role modelling, intergenerational dialogue, and edutainment, the programme empowered young men and women to take action against child marriage and encouraged parents and community leaders to become more supportive of girls’ aspirations.
Find the briefs here.
Gender Transformative Approach Toolkit
Module 1: Six Interrelated Components and the Socio-Ecological Model
Rutgers' innovative and comprehensive toolkit for implementing a gender transformative approach has proven to lead to better outcomes. The first module of the toolkit can be implemented in existing and future SRHR and GBV prevention programmes.
Click on the image to download the Bengali translation.
community screening operational research shows increased understanding
As part of Hello, I Am, BBC Media Action runs community screenings where educational videos are followed by group discussion on topics including child marriage, early pregnancy, eve teasing (public sexual harassment), and school drop-out. This new research shows that the community screenings increased understanding amongst participants, and spark discussion within families and in the wider community about the topics. Adolescent girls are more confident to discuss some topics in the family. Fathers and boys report that the screenings influenced them to stop teasing girls in the streets, which they previously thought was normal, and to tell others to stop teasing girls too.
Read the research brief here.
For the full BBC Media Action community screening operational report, follow this link.
Community outreach activities include campaigns, drama shows developed by young people, dialogue events bringing together three generations and large community fairs.Between January 2017 and December 2018, these community activities reached a total of 15.918 young people and 11.489 adults.
Check this midterm brief of the Hello, I Am programme and discover more of our 2017-2018 highlights. Click on the image to read the flyer.
Positive role models
Hello, I Am creates a supportive social and family environment in which young people can make informed choices about their sexual and reproductive health. Through a series of media and face-to-face programmes, role models will raise awareness on harmful practices like child marriage and teenage pregnancy. Alternative behaviours, attitudes, or beliefs will be shown and discussed. These media and face-to-face programmes seek to encourage community leaders and parents to become more supportive of girls’ aspirations
As part of the Hello I Am programme, local partner BBC Media action Bangladesh produced several clips for the Hello Check television series.
Check some of those clips below.
a) When to get married?
b) Image of opposite sex
c) Dare to dream
Click here for more clips from Hello Check
Hello, I Am programme Two Pager
Interested to learn more about the Hello, I Am programme? Have a look inside the Hello, I Am Two Pager. It illustrates the core of the programme and provides information on the goals, approach, Hello, I Am partners and more.
Launch of the programme
Information Minister Hasanul Haq Inu on Thursday inaugurated ‘Hello, I Am-HIA’, a four-year programme towards ending child marriage through creating a supportive social environment challenging the socio-cultural norms that endorse child marriages.
Read the press release on the launching of the programme.